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Choosing The Right Footwear

Choosing the right footwear can sometimes be a challenge and often not the most exciting shopping trip to go on, especially when foot pain and other problems get in the way. It is important when looking for new footwear to not only look at the fashion aspect of the shoes but to also look at the shoes functionality. Over the past few years, there have been large amounts of progress in the industry regarding the concept of fashion versus function. The idea focuses on having stylish and on-trend footwear that also provides the comfort, support and stability that every foot needs.




One brand that builds on this concept as their main focus is FRANKiE 4 FOOTWEAR. Caroline McCulloch FRANKiE4's creator is a podiatrist and physiotherapist turned footwear designer, who creates fashionable women's footwear with hidden support. FRANKiE4's footwear is taking over the footwear world with their groundbreaking designs which accommodate for many foot complaints a customer may have.

It is important to do some research on what shoes are on the market before you purchase a pair of shoes. It is common to find a shoe with better support in the arch if needed or better support in the forefoot (front of foot) depending on what will benefit your type of foot more. You want your shoes to have a firm heel counter and to have little to no flex. You also want a shoe with a nice strong midsole (middle part of the shoe) again with little to no flex as this will breakdown the shoe a lot quicker as there is no support. You want some flexibility through the forefoot but not so much that the shoe becomes weak.

If you have foot problems it is important to find a shoe that benefits this issue to make it less prominent in everyday life. People with calf issues are more suited to a flat shoe rather than a heel that may further tighten the muscles and flare up any pain that is normally present. Looking for shoes with enhanced arch support such as FRANKiE4's Footwear will provide extra support that your foot may not have naturally.

The Footwear Store supplies many different brands of shoes that provide support and comfort as well as achieving a fashionable aspect through this, as a main goal in the footwear industry, choosing the correct shoe for yourself and for each individual becomes less of a chore and more of an exciting part of the day.



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